![]() I’m sure we can use a lot of it in our future work!”Īcademic Coordinator and Coach Martina Zöbl also congratulated the students on the successful completion of the business field project: “The particular challenge of this project was to achieve the greatest possible impact with a relatively small budget. Wolfgang Bamberg, head of public relations at Jugend am Werk, is also full of praise for the creativity of the student teams : “There’s a lot of new stuff here. There are so many great ideas in them!” enthuses client Claudia Schwarz, who is socio-pedagogical supervisor of the training center as well. “I am mega-enthusiastic, the storytelling videos of the students have totally blown me away, sometimes even moved me to tears. “Our expectations were more than exceeded, I am thrilled with the results! It really paid off, because there are a lot of ideas that can be implemented concretely“, says client Martina Garhofer, who supervises the training center socio-pedagogically, summarizing the concepts. The enthusiasm of the clients after the final online presentation in December 2020 was great: A well thought-out imagery also contributed to the emotionalization of the topic. The teams scored points with effective slogans such as “Girls get it done” or “Sure, she can car!”. In addition, the Bachelor’s students provided their clients with new ideas for marketing measures beyond the mainstream: Influencer marketing and attention-grabbing events in the sense of guerilla marketing were used to activate and attract the individual target groups. The focus was on storytelling & social media as well as a “brush-up” of previous advertising materials. Under the motto “Women into Technology”, provocative and humorous communication campaigns emerged. Six teams six concepts: Activation & Attraction In addition, they not only drew up precise schedules, but also optimized the use of budgets. The students were able to apply their acquired know-how and given free rein to their creativity in strategy and implementation. A comprehensive target group analysis led to attractive advertising messages via suitable advertising media and channels that were appropriate to the time and target group. By means of SWOT analysis, the status quo of previous advertising content, both online and offline, was elicited and potential for improvement was identified. In the winter semester of 2020/21, the full-time students from the Bachelor’s Program in Corporate Communications at FHWien der WKW were faced with a challenging task in a business field project with JaW: they were asked to come up with communication concepts that would get more women interested in the intensive training program for automotive technology and increase the number of applications for the apprenticeship.Īfter the briefing and the visit to the training center of Jugend am Werk, the six student teams were first faced with extensive research work, including “hard” desktop research on job profiles and labor market statistics. The non-profit organization Jugend am Werk (JaW) offers unemployed women over the age of 18 years who have completed compulsory schooling the opportunity to complete an intensive training program as skilled workers in automotive technology with the financial support of AMS Vienna (employment service of the City of Vienna). Communication Management, Journalism & Media Management, Marketing & Sales Management.Institute for Digital Transformation and Strategy.Institute for Business Ethics & Sustainable Strategy.Enrolling in Regular Degree Programs at FHWien der WKW.Admissions Procedure for Master’s Programs.Admissions Procedure for Bachelor’s Programs.Continuing Education: Vienna Management Academy.
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